Social Media is the most powerful and cost-effective way for you to reach your audience. The biggest mistake most brands make in managing social media is treating new media as a sales channel.
If you want to connect with your audience you have to talk to them, not at them. You have to show them you understand their interests and interact with them in a genuine way.
I help individuals and business determine what audiences want by paying attention to their needs and determining the type content that will get fans and followers liking, commenting, and sharing your posts.
Social Media Audits: When you hire me to help with your social media, the first thing I’ll do is take a close look at all your social communities. I’ll analyze your current activity and see how you compare to similar individuals or businesses. Then, I’ll provide you with feedback and ideas so you can take your social media marketing to the next level.
Social Media Strategy: After I’ve analyzed and reported the current state of your social media communities, I’ll work with you to create a plan that complements your brand, goals, and incorporates all of your marketing channels. I’ll also provide you with an editorial calendar, templates for content, and resources that can be used for future posts on social media sites.
Social Media Management: Posting content on social media sites on a consistent basis is a critical part of building an audience for your work or business. It can also be overwhelming task. Let me take the pressure off by managing your social media accounts for you.
Reporting and Analytics: It’s important to know exactly what you’re getting out of the time and energy you’re putting into your social media marketing. Each social network has a different system to track community activity and there are a variety of other reporting tools, but it can be difficult to determine what all those statistics mean. I’ll analyze your social media channels then create with weekly, monthly, and quarterly reports written in easy-to-understand terms, demonstrate return on investment, and provide suggestions for improvement.
Social Media Training: Do you want to start using Instagram or Tumblr to promote your business, but aren’t sure to how to get started? Do you need to get up-to-date on the latest Facebook Page changes? Are you wondering how social media tools like Sprout Social or HootSuite work? I provide personalized one-on-one training on each social media network as well as a variety of social media management and reporting systems.