Google and other popular search engines use a wide variety of factors to determine how your website ranks in search results. Most of those factors are out of your control. However, there are several techniques that can be used to influence search results.
Keyword/Hashtag Research: How do you know which keywords and hashtags are the most effective and relevant for your website? You have to do your research. Using what I know about your business and target audience, I’ll determine which keywords, phrases, and hashtags provide the greatest reach for your brand and drive quality traffic to your site.
Search Engine Optimization: Once I’ve identified the most effective and relevant keywords for your website, I’ll integrate those terms into its copy and structure. I’ll also increase the number of internal within your site and external links to your site. Both of these techniques will produce a significant improvement your ranking in search results over time.
Pay Per Click: Whether you would like to start advertising with Google AdWords, Yahoo Search, Bing AdWords, or social media I’ll design a pay-per-click advertising program to fit your budget and bring you the highest rate of return for your ad dollars.