Email is still one of the most cost-effective and profitable ways to reach out and connect with your fans or customers.
Whether you’re looking to drive traffic to your website or blog, bring fans to an online or offline event, or increase sales, I have the expertise and experience to help you make the most of this powerful digital marketing channel.
Email Marketing Evaluation: It’s important to know if the communications you’re sending out are producing positive results. I’ll analyze all the emails you’re creating and provide a detailed report on the results of each campaign. Using this information, I’ll help you make improvements in your current program and maximize opportunities to use email to interact with your audience.
Email Marketing Strategy: After I’ve completed your evaluation, I’ll develop an email marketing plan along with a 6-12 month editorial calendar, schedule, and templates for each of your communications. Finally, I’ll define key milestones and outcomes that will be used to track and analyze the impact of each email communication sent out to your list of fans or customers.
Email Management/Content Development: Don’t have anyone on staff to create and update content or manage your scheduled emails? No problem. I’ll work with you to create original copy and graphics for your monthly e-newsletter, weekly communications, and other promotional emails. I’ll also make sure each communication goes out to subscribers based on your customized email marketing schedule.
Analysis and Reporting: It’s not enough to press the send button. You need to know how your fans or customers respond to all of the communications you’re delivering to their inboxes. I’ll analyze each of your campaigns and provide you with concise weekly, monthly, and quarterly reports that demonstrate the return on investment for your email marketing program and make adjustments to your email content and strategy based on its current results.