In today’s digital age, content rules. It’s the foundation upon which a successful digital marketing plan is built.
Content marketing is more than posting a photo on Instagram or a blog post on Facebook. It’s about creating and sharing meaningful information your customers will value.
Content Evaluation: Whether you’re using a blog, podcast, email newsletter, mobile app, or video, it’s important to know if what you’re putting out there is producing positive, tangible results. I’ll analyze all the content you’re creating and report its impact on your audience across all digital marketing channels. Using this information, I’ll help you make improvements in your current content and maximize opportunities to connect with your fans and followers.
Content Development: Using what was discovered in the content evaluation, I’ll work with you to create original content for your website, blog, e-newsletter, photo and video channels. I can also ghostwrite for your blog or provide you with the basic information and structure you need to develop content on your own.
Content Management: Curating quality content is only half the battle. Having a plan in place to manage and share it is the other half. I’ll create a content marketing schedule so you’ll know when to post fresh information on your website, social media communities, and email newsletter.