Instagram is by far the hottest and fastest growing social community platform of 2014. With 200 million active monthly users and an engagement rate 58 times higher than Facebook and 120 times higher than Twitter it has quickly gone from trendy mobile photo app to social media powerhouse.
If you’re new to Instagram or haven’t yet created an account, I’ve gathered a list of seven resources to provide you with everything you need to know to get started.
Before you start posting pictures, you’ll need to know exactly how to set up your account. This article details all the key things you should do before engaging fans or customers.
If you’ve already started up an account, you can use this article as a checklist to make sure you’ve covered all the basics.
Once you’re up and running, you’ll want to know all the basics of uploading and sharing photos. I found this infographic to be a handy reference guide of photography tips and helpful techniques for building your influence and growing your audience.
Instagram has several different filters available to make images look fabulous, but how do you know which one to use? This article details how these filters alter a photo and provides examples of the types of images best suited for each one.
Once you’ve mastered filters, you’ll want to know how to navigate Instagram’s photo editing menu. Using these tools, you can lighten filter effects, adjust brightness or contrast, crop or straighten a photo, sharpen an image so it appears crisper, and much more.
If you’re ready to move to the next level in photo and video editing here’s an article that contains a list of free and inexpensive iPhone and Android apps.
Not sure what type of content will get the attention of your audience? While this article is geared toward professional marketers, individuals and business can use these ideas as a good starting point for Instagram campaigns.
Within the past year, Instagram added the ability to upload and share videos. Check out this article of inspiring examples of how some top brands have been using video to connect with fans and customers.
Straight from the Source
The best way to learn is to go to the experts. I highly recommend following the Instagram’s blog on Tumblr where you’ll find user spotlights, helpful tips, and creative examples of photos and videos shared through its app.
Want to learn more? Join me on Wednesday, May 5th at 7:00PM CST for Instagram Tips and Tricks: 5 Strategies for Getting More Followers, Likes, and Reposts.
During this FREE 45 minute webinar I’ll share just what it takes to create a successful Instagram campaign. Not only will I I’ll teach you now to increase followers, likes, and reposts, I’ll also show you the most effective ways to use Instagram to drive visitors to your site and convert them into fans or customers.
Are you on Instagram? Any additional resources I might have overlooked? Have you used any of the apps mentioned in this post?